Better Business
Don't have mega bucks to spend on marketing? Never fear, our marketing tips for small businesses are sure to get you noticed without blowing the budget.
1. Engaging Blogs and Compelling Content!
Blogging has now become an integral part to your online marketing. Regular posts not only drives traffic to your website but gives you the opportunity to generate business leads with your well written, interesting and relevant articles for your target market.
Below are the best Blog topics for small businesses:
- Start with making a list of most frequently asked question, these become your titles for your new blog posts!
- Come up with negative searches that your potential customers would type into Google.
- Make sure you write blog articles all about the consumer (useful tips, ideas etc) and not about how wonderful your company is.
Be sure to include some relevant pictures in there, everyone enjoys something nice to look at!
If writing doesn’t come naturally, share the load. Get each team member to contribute one post a week and use AI tools to help draft or refine content. Start by publishing one blog weekly, then work up to three posts a week for optimal marketing performance.
2. Master the art of Social Networking
Sharing content with thousands of followers is not only a powerful way to remind people who you are and what you offer, but it also allows you to target specific audiences based on age, interests, industries, or location, helping you attract new customers and grow your business.
Create business accounts on Facebook, X, LinkedIn & Google+ and don’t forget Instagram and Pinterest for those with visually-driven businesses like architecture.
Add AI tools to the mix to optimize your content strategy. Automate posting schedules, analyse audience engagement, and tailor your messaging for maximum impact.
3. Did Someone say "WIN"?
Everyone loves something for nothing, so why not offer a giveaway to draw people in? A case of wine for the office, a magazine subscription, or perhaps even a night away! Yes, you will need to fork out for the prize, but the number of participants and potential new leads will make it a worthy investment. Make sure you share the promotion on social media to generate even more of a following.
4. Effective Video Content
I know what you're thinking, creating a video or ad can cost a fortune. But the answer is simple: film student. They're looking for experience and you're looking to create an instructional video of the product/service you offer, or perhaps an ad to showcase you work and rave reviews. Videos now appear in search results so remember to upload them to YouTube and share on your blog as well as social media platforms for more exposure.
Take a look at our promotional video.
5. Collaborative Customer Engagement
Keep in mind that word of mouth is an invaluable marketing asset. To encourage conversations, consider offering current customers a commission or a complimentary month of service for each new customer they refer. It's mutually beneficial!
